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Banner Ads Add More Than You Think
Don’t underestimate the value of adding banner ads to your business email newsletters. These are not the cheesy ads that pop up out of nowhere and promise you amazing diet results while you eat ice...
View ArticleHow To Market In A Volatile Economy – Economize, Don’t Compromise!
With today’s cloudy and uncertain economic outlook, choosing a marketing and communication solution that best suits your needs can be tricky. With so many options to consider, you want to make sure you...
View ArticleShowcase Your Expertise With Professionally Written, Targeted Email Newsletters
“No matter how many times people say it – ‘Oh, I’m just writing this for myself,’ ‘Oh, I’m just doing this for myself’ – nobody’s doing it for themselves! You’re doing it for an audience. So whether...
View ArticleA Great Website Is Your First Marketing Priority
Marketing your small or medium-sized accounting firm entails a very long list of tasks, but making a fantastic website should be the number one entry. It’s tough to keep up with marketing if you’re a...
View ArticleTo Maximize Your Click Power, Think Twitter!
While Facebook may be the biggest social media name, it seems that Twitter advertisers get more clicks for their advertising dollar. Ads on Twitter were more effective than those on Facebook, according...
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The Evolution of Marketing – It’s All About Charisma
Marketing has existed as long as men (and women) have walked the Earth. It began internally – in fact, physically. Initially, marketing was the essence of one’s being. The evolution of marketing began...
View Article7 Inspirational Marketing Quotes to Spark Your Success
Everyone could use a little inspiration now and then. Marketers can sometimes find themselves in a rut, churning out the same messaging over and over again. Particularly strict brand guidelines might...
View ArticleA Picture May Be Worth a Thousand Words. Shouldn’t It Also Reinforce Your Brand?
Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. By...
View ArticleWhy Design is Critical in Email Newsletters
Let’s face it, we are a visual culture. Visual appeal affects every aspect of our lives. From choosing a potential romantic entanglement to choosing a breakfast cereal, that initial eye-catching image...
View Article5 Ways To Debilitate Your Marketing Plan – What To Avoid
There is a recognizable, concerted effort that goes into crafting your marketing plan. You have likely developed a well-formed plan of action for communicating your brand and your value to your clients...
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